Quick Tips & Tricks

A compilation of quick tips and tricks to enhance and simplify your digital life.

  • Google Calendar Tip

    Google Calendar lets you to get event updates from your calendar straight to your mobile phone via SMS. This particularly helpful when you need to be notified and don't have an Internet connection. Enable this option via Settings -> Mobile Setup.

  • Facebook Tip

    The most effective call to action on Facebook uses the following words: like, share, caption this, yes or no, thumbs up. These options have been proven to generate higher interaction from the fans. Conversely words such as submit, check, shop and click tend to perform lower than average.

  • Evernote Tip

    The Evernote Web Clipper is a great browser tool that lets you save the things you find interesting. Anything you do, from clipping to markup, can be shared with on Facebook, Twitter and LinkedIn. The Web Clipper is currently available as an extension for Google Chrome and Mozilla Firefox.

  • Facebook Tip

    Avoid using URL shorteners in social platforms like Facebook, Youtube etc where the character limit is relaxed. According to a study, the engagement rates were three times higher for Facebook posts that use a full-length URL, rather than a link generated by a URL shortener.

  • IFTTT tip

    IFTTT (If This Then That) is the ultimate automation service for Android and iOS devices. You create recipes that trigger whenever a certain action happens. For e.g. a recipe might consist saving starred Gmails to Evernote or Logging-in all completed goals in Google calendar.

  • Hootsuite/Tweetdeck Tip

    Use a free desktop application like TweetDeck and Hootsuite that can split tweets into columns for easy reading and organization. Extremely useful when you want to keep a track of multiple conversations or mentions.

  • Content Tip

    If content is King, then planning it well and managing its distribution is Queen. A content calendar helps you do exactly that . It is not just a great digital productivity tool, it takes the guesswork out of the campaign and saves time. Most successful digital campaigns have employed a content calendar to their advantage.

  • Google Chrome Tip

    Converting a web-page or a document into PDF is a breeze in Google Chrome with its in-built PDF writer. Open the desired page and press Ctrl+P or Cmd+P (on a Mac) and select "Save as PDF" from the list of printers.

  • Dropbox Tip

    Back-up your personal and most important files to Dropbox, because no matter how careful you are, or how many times you take a back-up things good go wrong (theft, corrupted drive etc.). It is recommended that you set important drives or folders to back-up automatically on Dropbox.

  • Google Word Processor Tip

    Google Docs is an excellent word processing tool with features that are very handy when working on an article or a dissertation paper. One excellent feature is the research sidebar which can be used to research and automatically insert the appropriate citations you need for your paper.

  • Presentation Tip

    When working on a presentation, follow the KISS (Keep It Straight and Simple) principle. Use keywords and rich visuals as cue to the presentation. Remember that your slides are only there to support, not to replace your talk!

  • E-Commerce Tip

    The load time of a website is a critical yet overlooked aspect of the performance of an e-commerce website. Keep the average load time to less than 2.5 seconds (which is also the average load time for some of the top e-commerce websites in the world)

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    A majority of customers go to a company's website before calling or emailing about their customer support issues. Creating a self service online support center on your website will ease the strain on your support center.

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    In email marketing, adding a P.S. at the end of the mail is an effective way to grab the reader's attention. As always, test variants with or without P.S. to compare results.

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    Don't use the automated invitation message "I'd Like to add you to my professional network on LinkedIn". Instead, use a message that is personable and contextual to improve your chances of getting connected.

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    On Facebook, a business should post updates on an average about 5-14 times per week. Experiment with the frequency, day and the time of posting to arrive at the sweet spot of maximum engagement and responses. Ensure that you have a content calendar planned for posting through the month.