Innovation Articles

Here is the compilation of articles on innovation from across IndianEye.org, sorted by recency.

  • The future of outdoor advertising is contextual

    17th-May-2014
    The future of outdoor advertising is contextual

    Outdoor advertising is the only other medium (after digital) that is doing well even as marketing budgets are being slashed. Technology is part of its progress, and in time the messaging will be highly contextual to the audience.