Essentials Articles

Here is the compilation of articles on essentials from across IndianEye.org, sorted by recency.

  • Ad exchange and DSP explained

    5th-Aug-2014
    Ad exchange and DSP explained

    This article unravels the concept behind ad networks, exchanges and demand side platforms that form the core of the multi-billion $ internet advertising industry.

  • Essentials of a landing page

    23rd-Jul-2013
    Essentials of a landing page

    A landing page can be the difference between high conversion or mediocrity. Learns the basics of a campaign landing page along with design tips to optimizing a landing page that delivers.