Digital-marketing Articles

Here is the compilation of articles on digital-marketing from across IndianEye.org, sorted by recency.

  • Popular display ad formats

    19th-Jul-2015
    Popular display ad formats

    Display advertising is one of the most visible and distributed form of online advertising and relies on the power of visual to communicate the message. This section is a useful compilation of display ad formats popular with advertisers and publishers.

  • Google search algorithm changes - a history of updates

    1st-Jun-2015
    Google search algorithm changes - a history of updates

    The evolution of Google is very important to understand not just the progress but also the implications that subsequently affect website rankings across the world. This article (regularly updated) offers a history of updates to the Google algorithm that highlights important changes and milestones.

  • Ad exchange and DSP explained

    5th-Aug-2014
    Ad exchange and DSP explained

    This article unravels the concept behind ad networks, exchanges and demand side platforms that form the core of the multi-billion $ internet advertising industry.

  • Essentials of a landing page

    23rd-Jul-2013
    Essentials of a landing page

    A landing page can be the difference between high conversion or mediocrity. Learns the basics of a campaign landing page along with design tips to optimizing a landing page that delivers.