About the Author

Arun Nair is a thought leader and influencer in the e-commerce and digital marketing space with over 15 years of experience as a digital professional.

He is credited with mentoring and launching several digital, e-commerce and web 2.0 initiatives, including a publisher affiliate network (CPA based).

A sought-after digital professional, he conducts workshops, guest lectures and mentorship sessions on digital.

Arun is also a published author, with articles appearing in the IIM-Ahmedabad quarterly (Vikalp), Social Samosa, Social Technology Quarterly (STQ), Times of India, India Business Law Journal, NASSCOM Emerge among others.

About IndianEye.org

IndianEye.org presents news, views and reviews on digital. This includes perspectives on social media, e-commerce, Internet and technology trends.

The content in this blog is aimed at digital professionals, entrepreneurs, marketers, or anybody with an academic interest in digital or technology trends. Besides the regular set of articles, there are useful resources and ready reckoners that are of immense help and can be used as a source of reference.

IndianEye.org has evolved over the years. What started as a simple Wordpress based blog with random musings and observations on digital has grown into a focused, no-nonsense resource for digital enthusiasts.