Cerebrate 2008, held at Club Mahindra Varca beach resort Goa, went off better than expected and served the purpose of the event - to ideate and cerebrate.
Over the two days of the event, a variety of things were discussed spread over many subject.
These were the topics discussed.
Media - Cost dynamics in the media (Demand and Supply), PR and the media, Challenges faced by PR agencies with clients and vice versa, Effectiveness of ratings
Technology - Privacy and security issues on the web, Benefits of Open Source, Corporate Blogging, the uber personal device
Hospitality/Travel - Favorite holiday destinations, Grass is greener here - Hospitality in India, Rustic holiday experiences
Legal - The Creative Commons and how it benefits the community, Sharing Video aka Youtube and its legal implications, Making Legalese more accessible, Shooting the messenger - Can blogging or content platforms be sued for derogatory/inadmissible content.
Sports - The art of motivation, Overcoming obstacles in a country starved of sports
Cinema/Theatre - Financing an idea, Has creativity lost out to commercialism, Challenges of making a cinema in India and the way ahead, Method in the madness - the Indian movie industry and its success despite the trappings
Start-ups/Entrepreneurship - Financing your startup, VC funding - the necessary evil, Sailing the rough - Becoming an entrepreneur after a cushioned 9-5 exec job, Finding and retaining talent.
Marketing - Dumb it down (why the most creative ads may not necessarily be the best for the mass market), the changing face of the Indian consumer, Market in times of inflation.
Here are some snapshots of the participants “cerebrating”.
Abhimany Radhakrishnan (CNBC-TV18) Cerebrating. Others in the frame - Kiruba Shankar, Nikhila Kesavan and me.
Kiruba Shankar and Rashmi Bansal
Nikhila Kesavan and Abhimanyu Radhakrishnan
Cerebrating in the open - Kiruba Shankar (speaker with orange t-shirt). Others (clockwise): Shriram Adukoorie, James Joseph, Abhimanyu RadhakrishnanNikhiKesavan, Atul Chitnis, Dev Amritesh, Rashmi Bansal, Sudhir Shivaram, Arun Nair
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