Cerebrate - How it was born
Back in early February 2008, Me and my social media partner Kiruba were brainstorming about our next social media initiative. A lot of ideas and concepts were passed back and forth, but none seemed interesting, and most of them were clichés .
And then, it dawned on us, why don’t we have a forum where achievers convene and discuss on a variety of topics. Freewheeling intellectual conversations between individuals who have achieved something significant in their professional sphere, and share it with the rest of the group.
A forum where everyone speaks, everyone learns and everyone benefits. We however didn’t think it was a good idea to let it go the conventional route of a conference, and we felt that the event should be an unconference. Or briefly put, an unconference where achievers convene and discuss or ideate.
That done, the next step was to find an appropriate name for the event. One that had the right tone and meaning which conveyed the essence of the event. Two, the name of the event should have the .in domain name available.
After nearly an hour of shuffling between an array of names, we realized that the names fell short of one parameter or the other. And then in a moment of revelation, we came across the word “Cerebrate’, and we were unanimous in our consent. Fortunately enough us, the .in domain was also available, and as a bonus the name had a ring of “celebrate” to it, which made it the perfect choice. That done, it was now time to book the domain and select the appropriate audience/participants for the event. But thats a different episode in itself!
You may also want to read how the Cerebrate logo was designed. Next up : Learnings from the Cerebrate event and the Topics discussed.
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